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Privacy Policy
Effective Date: August 21, 2026; Last Updated: August 21, 2026
Matrix Basements is committed to protecting online user privacy. In order to ensure your privacy, information Matrix Basements collects through our website at www.matrixbasements.com is used only in the manner and for the purposes described in this Matrix Basements Privacy Policy.
User Consent to Privacy Policy
Any person accessing, browsing, or otherwise using the Site, either manually or via an automated device or program, shall be considered a "User." All Users are bound by the terms of this Privacy Policy. Your use of the Site is governed by this Privacy Policy, which describes how we collect, use, and disclose personal information. Where we rely on your consent for a particular processing activity, including any processing of sensitive personal information, we will obtain that consent as required by applicable law. For other activities we rely on additional legal bases, and your continued use of the Site alone is not treated as your sole consent to all processing described in this Policy.
Information Collected from Users
Identifiers and Contact Information: We collect identifiers and contact information, such as name, email address, postal address, and phone number, from Users who email a question or comment to us, submit a customer review, participate in a promotion, or otherwise contact us.
Commercial and Purchase Information; Financial and Payment Information: We collect commercial information, such as products purchased or considered and other purchasing history, and financial and payment information, such as billing and shipping addresses, email address, phone number, and payment card numbers and expiration dates, from Users who purchase a product from us through the Site. This includes Users who register to become members or enter any contests or other promotional features available on the Site.
Internet or Other Electronic Network Activity; Geolocation and IP Information: Through the use of cookies and other tracking technologies, Matrix Basements may collect and store information relating to Users' browsing patterns and technical attributes of their devices, including the User's browser version, site referral information, IP address, operating system, and device characteristics.
We may also use device fingerprinting technologies that help us recognize devices even when cookies are disabled, allowing us to enhance security, detect fraud, improve personalization, and analyze usage behavior across sessions.
Inferences: We may derive inferences from the information described above, such as inferences reflecting your preferences, characteristics, and behavior, to personalize your experience and improve our services.
Sensitive Personal Information and Biometric Data: The Company does not collect sensitive personal information or biometric identifiers or biometric information (such as fingerprints, voiceprints, retina or iris scans, or scans of hand or face geometry) through the Site. Device-fingerprinting and similar identification technologies are used only as described in this Policy and are not used to collect biometric identifiers without the disclosures and consent described above.
Cookies and Other Tracking Technologies
The Site uses a feature of Internet Web browsers called a cookie, which is a file that a User's Web browser places on a User's computer's hard drive, to assign an identification code to the computer and to collect anonymous browsing information. On this Site, cookies are used in conjunction with session variables to track a User's shopping cart and expire as soon as an order is completed or if a shopping cart sits idle for a lengthy period without being checked-out.
In addition to cookies, we may use other tracking technologies such as pixel tags, local storage, and device fingerprinting. These tools help us identify repeat visits, understand how Users interact with the Site, remember preferences, reduce fraud, and improve your experience.
We use cookies and similar technologies in the following categories: (1) strictly necessary cookies, which are required for the Site to function (for example, to support your shopping cart) and cannot be switched off; (2) functional cookies, which remember your preferences and enhance features; (3) analytics cookies, which help us understand how Users interact with the Site; and (4) advertising cookies, which help deliver relevant content and measure marketing. Strictly necessary cookies do not require your consent. Where required by law, we obtain your consent before using non-essential (functional, analytics, and advertising) cookies and similar tracking technologies, and you may withdraw that consent at any time.
You may set your Internet Web browser to notify you when you receive a cookie or to prevent cookies from being sent. If you prevent a cookie from being sent, you may limit the functionality Matrix Basements can provide you when you visit the Site, especially when purchasing an item on the Site. Please note that some fingerprinting or tracking methods may continue to operate even if cookies are disabled. Where feasible, you can limit or opt out of these technologies by adjusting your device or browser privacy settings, using available industry opt-out tools, or contacting us as described below.
You can review and change your cookie and tracking preferences at any time through our website. We also recognize browser-based opt-out preference signals, including the Global Privacy Control (GPC), and treat a recognized signal as a valid request to opt out of non-essential tracking for that browser or device.
Use of Information
Matrix Basements uses the Information collected from its Users to:
Use of Fingerprinting Technology
We may use fingerprinting and other advanced identification technologies to enhance the Site’s security and user experience. These tools collect technical and behavioral identifiers such as browser type, device configurations, IP address, and interaction patterns to help us:
We may share this information with service providers that assist us in these efforts. These partners are contractually obligated to use the data solely to provide services on our behalf.
To the extent any device or behavioral identifiers we collect through fingerprinting or profiling constitute “biometric identifiers” or “biometric information” under the Illinois Biometric Information Privacy Act (BIPA) or other applicable biometric-privacy laws, we will provide the required notice and obtain written consent before collection, and will retain and destroy such identifiers in accordance with a publicly available retention schedule.
Disclosure of Information to Third Parties
Unless we have your consent or except as required or permitted by law, Matrix Basements will not sell, share, trade or give away any Information that it collects or receives regarding its Users.
As those terms are used under U.S. state consumer-privacy laws, “selling” means disclosing personal information to a third party for monetary or other valuable consideration, and “sharing” means disclosing personal information for cross-context behavioral (targeted) advertising. Matrix Basements does not sell or share your personal information for cross-context behavioral advertising.
The categories of third parties and recipients to whom we may disclose Information include: service providers that host, maintain, and support the Site; payment processors that facilitate purchase transactions; analytics and advertising partners; and legal, regulatory, or successor entities (including as described in the Sale or Acquisition section below).
Matrix Basements may disclose information about our Users to others if we have a good faith belief that we are required to do so by law or legal process, to respond to claims, or to protect the rights, property, or safety of Matrix Basements or others. Matrix Basements may disclose Information to a third party in the event that a third party acquires Matrix Basements or its assets. (See, Sale or Acquisition section below.)
We may also disclose certain technical and behavioral information to third-party service providers for the purposes of fraud prevention, analytics, personalization, and improving Site performance. These providers are contractually restricted from using your information for any purpose other than providing services to Matrix Basements.
Linked Internet Web Sites
The Site may provide hyperlinks, which are highlighted words or pictures within a hypertext document that, when clicked, take you to another place within the document, to another document altogether, or may take you to a third-party website not controlled by Matrix Basements. These hyperlinked third-party websites may collect and disclose Information different than this Site. Matrix Basements is not responsible for the collection, use, or disclosure of information collected through these websites, and Matrix Basements expressly disclaims any and all liability related to such collection, use, or disclosure.
Children
The Matrix Basements Site is not directed to children, and Matrix Basements does not knowingly collect personal information from children through the Site. Consistent with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13 years of age. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will promptly delete that information. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us and we will take steps to delete that information from our records.
Security
Matrix Basements has security measures to protect against the loss, misuse, and alteration of the Information under our control, including credit card information that is submitted to Matrix Basements. When Users place orders or access their account information, the Site uses encryption in transit (such as TLS/SSL) together with reasonable administrative, technical, and physical safeguards designed to protect the information Users input before it is sent to us. Thus, we have taken steps to protect the Information we collect from you from unauthorized access. Unfortunately, no system is perfect; therefore, Matrix Basements makes no representations or warranties with regard to the sufficiency of these security measures. Except as otherwise required by applicable law, and without limiting any statutory rights you may have or any obligations Matrix Basements owes under applicable data-protection or breach-notification law, Matrix Basements is not responsible for damages arising from a security breach or technical malfunction that occurs despite our reasonable safeguards.
In the event of a breach of security affecting your personal information, Matrix Basements will notify affected Users and the applicable regulators or authorities as, and within the timeframes, required by applicable breach-notification law.
Data Retention
Matrix Basements retains personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy and to satisfy our legal, accounting, or reporting requirements. When personal information is no longer needed for these purposes, we will delete or de-identify it in a reasonable manner.
Sale or Acquisition
In the event that another company acquires Matrix Basements or all or part of its assets, we reserve the right to include Information among the assets transferred to the acquiring company, subject to the acquiring company continuing to honor the commitments in this Privacy Policy or providing affected Users notice of any material change to how their Information is handled.
Applicable Law/International Issues
Information that is submitted to this Site will be collected, processed, stored, disclosed, and disposed of in accordance with applicable U.S. law. If you are a non-U.S. User, you acknowledge and agree that we may collect and use your Information, as discussed above, outside your resident jurisdiction. In addition, such Information may be stored on servers located outside your resident jurisdiction. U.S. law may not provide the degree of protection for Information that is available in other countries. By providing us with your Information, you acknowledge that you have read this Privacy Policy, understand it, agree to its terms, and consent to the transfer of such Information outside your resident jurisdiction. If you do not consent to the terms of this Policy, please do not use this Site, but if you have already provided us with Information, please contact us and let us know how you would like us to handle such information. Where legally required, we implement appropriate safeguards for such cross-border transfers of your Information.
Your Privacy Rights (California and Other U.S. State Residents)
Depending on the state in which you reside, you may have some or all of the following rights under applicable consumer privacy law: (1) the right to know and access the categories and specific pieces of personal information we collect, use, disclose, and share, and the purposes for doing so; (2) the right to correct inaccurate personal information; (3) the right to delete personal information we have collected from you; (4) the right to obtain a portable copy of your personal information; (5) the right to opt out of the sale or sharing of your personal information and of targeted advertising; (6) the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects; (7) the right to limit the use and disclosure of your sensitive personal information; and (8) the right not to be discriminated against for exercising any of these rights.
To exercise any of these rights, please submit a request to our dedicated privacy contact at privacy@matrixbasements.com. Before responding, we will take reasonable steps to verify your identity, which may include matching information you provide against information we maintain; an authorized agent may submit a request on your behalf with proof of authorization. We will respond within 45 days as required by applicable law. If we decline to act on your request, you may appeal our decision by contacting us at Matrix Basement Finishing, 3050 N. Kennicott Avenue, Arlington Heights, IL 60004; if you remain dissatisfied with the outcome of your appeal, you may contact your state attorney general.
Illinois Residents. If we collect biometric identifiers or biometric information (such as fingerprints, voiceprints, retina/iris scans, or scans of facial or hand geometry), the Illinois Biometric Information Privacy Act (BIPA) gives you additional rights. We will not collect, use, store, or disclose your biometric data without first providing notice and obtaining your written consent, will maintain a publicly available retention and destruction schedule, and will not sell, lease, or otherwise profit from your biometric data. To exercise your BIPA rights, contact us at [privacy contact email].
Amendments to Privacy Policy
Matrix Basements reserves the right to amend this Privacy Policy periodically. When we make changes, we will post the updated Policy on this page and revise the “Last Updated” / effective date shown at the top of this Policy. If the changes are material, we will provide additional notice to Users where required by law, such as by email or a prominent notice on the Site. We encourage you to review this Policy regularly.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, or would like to exercise your privacy rights, please contact us at Matrix Basement Finishing, 3050 N. Kennicott Avenue, Arlington Heights, IL 60004, or at privacy@matrixbasements.com.